Thrive Lab is a program through the Friends of the Children’s Justice Center that offers a post-trauma educational pathway alongside tangible tools for resilience through online classes for caregivers and in-person courses for children and teens. I worked with three other designers on this campaign. We wanted to equip the Friends of the CJC with fundraising tools, marketing materials and distinctive branding assets to enhance their efforts in raising awareness about child abuse and to help children build resilience from the hardships they may face.
Marketing Assets
Socials
Coloring Book
Thrive Launch & Fundraising Event
Just one month after introducing the Thrive Lab, with our combined efforts, our client had been able to raise $2700 towards funding the Thrive Lab program. The coloring book is available for children that come through the Children’s Justice Center in North Salt Lake City. It would be amazing to have it become available across all 26 Utah locations.
In the long run, the whole campaign we designed will hopefully help the client maintain continuity for more engaging connections. We all had a hand in creating something that will be a part of the Friend’s of the CJC for a long time and we hope that we have given them tools to not only reach their fundraising goals but to also further their mission in the healing of children that come through the CJC.
The Team (from left to right): Briana Hill, Katy Page, Andrya White, Ady Peacock