Survivalist is a hypothetical organization that promotes emergency preparedness. They strive to bring awareness and education around the subject. For an organization such as this, their brand identity is unique with its bright colors, hand drawn/jagged-style elements, and of course, the zombie mascot/motif. This brings an approachable quality to a topic that can feel either daunting or unnecessary. All assets for this brand should stay consistently energetic and eye-catching while also staying faithful to the brand’s mission.